Strategy. Storytelling. Impact.

YUÈ is a public relations and creative strategy house under Opia Agency Limited.

We craft emotionally-driven narratives for brands, artists, and cultural institutions through visual storytelling, atmospheric moments, and cultural positioning.

Projects

Partner

The Feuerle Collection


The Feuerle Collection Founded in 2016 by Désiré Feuerle and Sara Puig, The Feuerle Collection is an interdisciplinary art institution located in a former telecommunications bunker from WWII, renovated by John Pawson.


Its cultural program revolves around Désiré Feuerle’s private collection and vision, combining Imperial Chinese furniture, from the Han to the early Qing dynasty (200 BC–17th C), early Khmer sculptures, from 7th–13th C, and international contemporary art in a total artwork of groundbreaking juxtapositions.

The institutional cultural activities encompass temporary art shows, artist talks, film screenings, incense and tea ceremonies, dance performances, concerts, fashion shows, and gong baths.

CiLENS e.V.


CiLENS e.V. is a Berlin-based non-profit film curation organization that engages audiences in an in-depth exploration of contemporary China and the broader Sinophone world through interdisciplinary events centered around thematic film screenings, fostering a public space for transcultural dialogues and connections.

By introducing the less-known yet vibrant Chinese indie cinema to the European audience, CiLENS aspires to stimulate European audiences to explore the contemporary Chinese speaking world in depth, particularly with regard to gender issues, minorities, and perspectives from marginalized and disadvantaged, and ultimately to co-create a community of mutual understanding and connectivity.

Clients

First International Film Festival
Toni Mahfud
Ruuum Studios
Hai Berlin
Mirou Fashion
Sonja Quandt
Wilkens Silber Manufaktur
Wetskin Dance